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Hello.  This is Howie Clare and thanks for visiting our website.  You may have heard of the four ways to increase business profits:
 

  1. Increase the number of your customers
  2. Increase the number of times your customers buy from you
  3. Increase the amount your customers spend each time they buy from you
  4. Reduce your operating expenses

 
Sounds easy doesn't it?  But over 90% of owner-operated businesses in New Zealand fail to spend an hour a week or more on these activities.  Why?  Because they're too busy working in the business rather than on it.  They lack the time; lack the confidence; or lack the expertise.
 

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At Bullet Point Marketing we specialise in helping businesses to develop low-cost or no-cost marketing tools that achieve all four objectives.
 
By developing these marketing tools, we not only generate EXTRA CASHFLOW for our clients, but we also increase the CAPITAL VALUE of their business, because:
1.    these tools become permanent assets which can be sold with the business
2.    the extra cash-flow increases the value of a business
 
Please allow me to make one point very clear before I carry on, customers can only patronise your business if they know WHO you are; WHAT you're offering; and HOW that will improve their lives.  So the key job of any marketing tool is to get this information out to your target market and to motivate them to take a specific course of action.
 
I guess I should say that like many business owners, you've probably invested hundreds if not thousands of dollars in advertising to promote your business.  Isn't it discouraging to pay so much money for so little return?  These marketing experiences may have turned you into a 'marketing sceptic' and caused you to give up altogether.  And your business has probably suffered as a result.    But I want to encourage you; marketing can be easy, fun, effective and affordable.
 
I invite you to wander around our website to discover how we may be able to help you market your business more effectively.  You'll find a wealth of practical information and I expect you'll enjoy the various free tools and advice that are on offer too!